Welcome to LUXOR (LXR)

Born in Melbourne, Australia, year 2016.

The LUXOR (LXR) brand was created by owner/founder Joel Benjamin who turned a self funded small hobby & vision into a 6 figure online brand, starting with clothing & expanding into headwear & accessories.

Our brand motto is “How bad do you want it...”

 This motto was chosen because creating this brand has been one of the hardest things I have ever done, so much harder then I could of first imagined. I’ve learnt over the years that to be a part of the small percentage of people who succeed you must really, really want it. There will be countless ups and downs along the way which will test your character and make sure you are ready to succeed.

I believe the reason behind the brands success is pretty simple, WE CARE. Since day one we have put YOU the customer as our priority, everything we do and create has your best interests in mind, we want you to wear LUXOR (LXR) and be proud to represent our brand.

Over the past 3 years we have had various big names support us including FMX legend Cam Sinclair, several AFL footy players Travis Cloke (ex) & Brayden Maynard and also high profile DJ’s Blasterjaxx, Uberjakd, TeddyCream, Reece Low, Press Play, Brynny, Nathan Thomson.

Our future vision is to expand our range into men’s, women’s and children’s & also make LUXOR (LXR) a brand that is recognised worldwide.

HUGE thank you to everyone who has been a part of our journey so far, this could not have been done without your encouragement and support.

Let’s see how far we can take this thing 🚀

Best regards,

Joel Benjamin







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