ABOUT US

Welcome to LUXOR (LXR)

Born in Melbourne, Australia — 2016

LUXOR began the same way many great brands do — from nothing but belief and hard work.

Founded by Joel Benjamin as a self-funded passion project, what started small has grown into a globally recognised lifestyle brand worn by people who value style, quality, and authenticity. From our earliest clothing drops to today’s carefully curated eyewear, headwear, timepieces, and accessories, every LUXOR piece is designed with one purpose in mind:

To elevate the everyday.

At the core of LUXOR is a simple belief — we care.
Not just about what we create, but about who we create it for.

From day one, our focus has been on our community. Every product is thoughtfully designed to balance style, comfort, and function — so when you wear LUXOR, you’re not just wearing a brand… you’re representing a mindset.

Over the years, our journey has been supported by world-class athletes, artists, and creators who share our values — including Bliss n Eso, FMX icon Cam Sinclair, AFL players Travis Cloke and Brayden Maynard, and internationally recognised DJs such as Blasterjaxx, Uberjakd, and Teddy Cream. Their trust in LUXOR reflects the standard we hold ourselves to: premium, distinctive, and timeless.

To everyone who has supported LUXOR — whether from day one or just discovering us — thank you. Your belief fuels everything we do as we continue redefining modern style, one collection at a time.

With appreciation,
Joel Benjamin
Founder & Owner — LUXOR (LXR)