ABOUT US

Welcome to LUXOR (LXR) — a brand born in Melbourne, Australia in 2016.

What began as a self-funded vision by founder Joel Benjamin has evolved from a small passion project into a globally recognised lifestyle brand. From our first clothing collections to today’s curated range of headwear, timepieces, and accessories, every LUXOR piece is designed with a single purpose — to elevate the everyday.

At the heart of LUXOR lies a simple belief: we care. Since day one, our focus has been on you — our community. Every product is crafted with intention, blending style, quality, and function so that when you wear LUXOR, you don’t just wear a brand — you embody it.

Our journey has been proudly supported by world-class athletes, artists, and creators, including Bliss n Eso, FMX icon Cam Sinclair, AFL players Travis Cloke and Brayden Maynard, and internationally renowned DJs such as Blasterjaxx, Uberjakd, and Teddy Cream. Their trust in our brand reflects the standard we hold ourselves to — premium, distinctive, and timeless.

To everyone who has been part of the LUXOR story so far — thank you. Your support continues to inspire us as we redefine modern style, one collection at a time.

With appreciation,
Joel Benjamin
Founder & Owner — LUXOR

LUXOR (LXR)