ABOUT US

Welcome to LUXOR (LXR)
Born in Melbourne, Australia — 2016

LUXOR began the way many great brands do — with nothing more than belief, vision, and relentless hard work.

Founded by Joel Benjamin as a self-funded passion project, what started small has evolved into a globally recognised lifestyle brand worn by those who value style, quality, and authenticity. From our earliest clothing drops to today’s carefully curated collections of eyewear, headwear, timepieces, and accessories, every LUXOR piece is created with one purpose:

To elevate the everyday.

At the heart of LUXOR is a simple belief — we care.
Not only about what we create, but about the people we create it for.

From day one, our focus has been our community. Every product is thoughtfully designed to balance style, comfort, and function, so when you wear LUXOR, you are not simply wearing a brand — you are representing a mindset.

Over the years, our journey has been supported by world-class athletes, artists, and creators who share our values, including Bliss n Eso, FMX icon Cam Sinclair, AFL players Travis Cloke and Brayden Maynard, and internationally recognised DJs such as Blasterjaxx, Uberjakd, and Teddy Cream. Their support reflects the standard we hold ourselves to: premium, distinctive, and timeless.

To everyone who has supported LUXOR — whether from day one or only just discovering us — thank you. Your belief continues to fuel everything we do as we redefine modern style, one collection at a time.

With appreciation,
Joel Benjamin
Founder & Owner — LUXOR (LXR)