ACQUISITION OPPORTUNITY

LUXOR APPAREL (LXR) — ACQUISITION OPPORTUNITY

Luxor Apparel (LXR) is a 10-year established Australian direct-to-consumer fashion and accessories brand, now available for acquisition.

Founded in Melbourne in 2016 by Joel Benjamin, the brand has been built from the ground up into a recognised online business with over $1.7M AUD in lifetime revenue and 24,000+ orders fulfilled.

Originally launched prior to starting a young family, Luxor has been developed as a lean, single-founder operation. Over time, priorities have shifted, and the focus is now on transitioning the brand to a new owner who can take it into its next phase of growth.

The brand has historically demonstrated strong conversion through paid advertising, however performance is currently under-optimised — presenting a clear opportunity for a new owner to improve efficiency and scale profitability.

BUSINESS OVERVIEW

Luxor Apparel operates within the fashion and accessories space, specialising in sunglasses, watches, and everyday essentials positioned as premium yet accessible.

The business has been built on a direct-to-consumer model via Shopify, with a primary customer base in Australia and New Zealand.

Key fundamentals include:

  • $1.7M+ AUD lifetime revenue
  • 24,000+ orders processed
  • 25,000+ email subscriber database
  • 30k Combined Social Followings (IG & FB)
  • Lean operating structure (single founder, no team)
  • Established brand identity and customer recognition

The brand has historically demonstrated strong conversion through paid advertising, particularly via Meta (Facebook & Instagram), with clear proof of product-market fit.

CURRENT POSITIONING

The business is structurally sound, with all core systems, supplier relationships, and digital infrastructure in place.

The business has been operated on a part-time basis over the past two financial years, which has resulted in under-optimised performance relative to its historical potential.

This was a conscious decision aligned with shifting personal priorities, rather than a reflection of the underlying strength of the brand — and presents a clear opportunity for a new owner to re-engage and scale performance.

Recent performance has not been fully optimised from a marketing and creative perspective, reinforcing the opportunity for improved efficiency and growth.

This is not a startup — it is an established brand with proven demand that is currently under-leveraged.

GROWTH OPPORTUNITY

Luxor Apparel presents multiple immediate and actionable growth levers for an experienced operator:

  • Immediate upside through improved creative performance and paid advertising optimisation, with historically proven conversion already established
  • Conversion rate and AOV improvements through bundling and offer structuring
  • Expansion into international markets (USA & global)
  • Underutilised email and retention channels (25,000+ subscribers)
  • Opportunity to reposition the brand toward a stronger full-price and premium strategy over time
  • Content, influencer, and brand-led growth strategies

The core infrastructure is in place — the next phase is execution.

REASON FOR SALE

After building and operating the brand for over a decade, priorities have shifted over time.

Scaling modern DTC brands increasingly requires a content-led and personal brand-driven approach. This is not a direction I am pursuing, and the decision has been made to pass the brand to a new owner better positioned to maximise its potential.

IDEAL BUYER

This opportunity is best suited to:

  • Experienced eCommerce operators
  • Brand builders
  • Performance marketers
  • Investors seeking a scalable DTC asset

Buyers who understand paid acquisition, creative strategy, and brand building will immediately recognise the upside available.

TRANSACTION & ENQUIRIES

The business is being offered for sale with flexibility in structure. We are open to discussions with serious and qualified buyers and will consider all reasonable offers aligned with the value of the brand.

A detailed prospectus including financials, supplier relationships, and growth strategy is available upon request.

Inventory is available and can be included or structured as part of the deal.

For enquiries, please contact:

Joel Benjamin
admin@luxorapparel.com